July 15. 2009

Sony CEO Howard Stringer

Beleaguered and battered Sony stated "Hopefully last year is as bad as it gets." Don't hold your breath. Your butt kicking has just begun. You will get your butt handed to you again this year.

Sony: "Hopefully last year is as bad as it gets"

Thursday 9-Jul-2009 12:30 PM 2009 is going better than 2008 says SCE boss Jack Tretton

Sony Computer Entertainment president Jack Tretton has spoken of fiscal 2008 as "a very challenging period of trying to sell future technology."

Tretton told Fast Company that Sony had successfully met its PlayStation 3 sales target during the last financial year, but he also noted the difficulty of pushing a high-end device at a time when consumers were being particularly cost-conscious.

"Hopefully last year is as bad as it gets. I think all indicators are that 2009 is going better than 2008. In 2008, we had a 38 per cent increase in sales and we hit our ten million units worldwide goal for PS3 sales... At the worst possible time, if you're hitting numbers and delivering success... my hope is that as our production efficiencies improve and more great games come to market, the horizon has got to be better for 2009 and 2010.

"It's like being out there in a storm - it does cause you to question your conviction, and tie yourself to the mast and weather the storm," he added...

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